Kingsford

King of the Grill

After Super Bowl champ Jason Kelce decided to hang up his cleats, we saw the perfect opportunity for Kingsford to give him a new sense of purpose in retirement—along with a new title to chase: King of the Grill.

But to earn this new crown, Jason needed some serious training. So, we called in another former champion-turned-pit-master, Vince Wilfork, to show him the ropes.

Together, this ridiculous duo cooked up some content that kept the charcoal grill going all summer and well into football season.

300K+ Social Engagements

1500%+ Social Mentions

98% Positive Sentiment

3.5 Billion Impressions

120+ Media Placements

18+ Million Views

300K+ Social Engagements 1500%+ Social Mentions 98% Positive Sentiment 3.5 Billion Impressions 120+ Media Placements 18+ Million Views

Kingsford: King Of The Grill

Kingsford: Grill Dad

Kingsford: Backyard Tailgate

Creative:
ECD: Jeff Leaf
CD: Brittney Thomas
AD: Saúl Rojas
Producer: Kelsey Frangela
Director / Production Company: lra Rosensweig / Irresistible Studios

Kingsford: If You Check It….