Slow Burn by Kingsford

We tapped into scent’s power to trigger nostalgia and desire by turning the unmistakable aroma of charcoal grilling into a custom fragrance.

With Jason Kelce as our muse, we bottled the smoky, mouth-watering scent that pulls people to the grill and brings them together. The limited drop sold out in under an hour! Apparently America really does want to smell like seared meat.

Creative:
ECD: Jeff Leaf
CD: Brittney Thomas
AD: Milo Krimstein
Producer: Kelsey Frangela
Editorial: Irresistible Studios
Scent: Detroit Wick