Kingsford

Slow Burn by Kingsford

We tapped into scent’s power to trigger desire by turning the unmistakable smell of charcoal grilling into a custom fragrance to inspire people to grill more often.

With Jason Kelce as our muse, we bottled the smoky, charcoal scent that brings people together around the grill. The limited drop sold out in a day! Apparently America really does want to smell like seared meat.

7.9B Earned Media Impressions

400+ Earned Placements

357K Organic Social Views

3.7% Engagement Rate

200% Spike in Social Mentions Overnight

Sold Out in 24 Hours

7.9B Earned Media Impressions 400+ Earned Placements 357K Organic Social Views 3.7% Engagement Rate 200% Spike in Social Mentions Overnight Sold Out in 24 Hours

Slow Burn Case Study

Credits:
ECD: Jeff Leaf
CD: Brittney Thomas
AD: Milo Krimstein
Producer: Kelsey Frangela
Editorial: Irresistible Studios
Scent & Packaging: Detroit Wick