Motorola

Gateway to Iconic Launch Event

To launch the next generation of razr phones, we didn’t just throw an event for Motorola—we redefined what a product launch could be. “Gateway to Iconic” was a multi-sensory experience that transported guests into the world of razr — blending cutting-edge tech with cultural cachet. Nearly 500 guests made up of influencers, media and VIPs were immersed into an unforgettable experience featuring a 4D film, iconic photo opps, product demos, and an album debut performance from Grammy-winner, Coco Jones.

Creative Team:
ECD: Jeff Leaf
CD: Erin Gallagher, Brittney Thomas
Design: Matt Erickson
Producer: Kelsey Frangela
Event Production & Design: EventEleven
Director / Film Production Louis Browne / Stadium

+895M Earned Impressions

303 Earned Placements

246M Social Impressions from 79 Influencers

480 Attendees

94% Positive Earned Sentiment

+895M Earned Impressions 303 Earned Placements 246M Social Impressions from 79 Influencers 480 Attendees 94% Positive Earned Sentiment

Event Space Decor and Design

Event Space Decor and Design

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Case Study

Recap Sizzle

COCO X RAZR - A 4D FILM
A multi-sensory day-in-the-life film starring Coco Jones and the new moto razr, projected on a 40-foot wall and brought to life with immersive effects that pulled the audience into the story.