Pfizer

Front Porch Conversations

There's a crisis in rural America no one is talking about. The odds of surviving cancer are lower than in bigger cities because people aren’t getting screened regularly.

To spark a national conversation around cancer in rural communities, we launched Front Porch Conversations—a content series that makes discussing cancer care feel as natural as a front porch chat.

Led by Patrick Dempsey, a small-town native and cancer advocate, the series featured honest talks with people impacted by cancer about the challenges they face and how to overcome them.

+282% Increase in Website Traffic

+232 Million Earned Media Impressions

+3.47 Million Video Views

34.8K Clicks to Site

7.3B Social Media Impressions

417K Engagements

+282% Increase in Website Traffic +232 Million Earned Media Impressions +3.47 Million Video Views 34.8K Clicks to Site 7.3B Social Media Impressions 417K Engagements

Front Porch Conversations: Case Study (Email for password!)

Vic & Nikki - Southeastern Pennsylvania

Amanda - Southeastern Texas

Series Trailer (Email for password!)

Paul - Northeastern Pennsylvania

Keisha - Wisconsin

Creative Team:
ECD: Jeff Leaf
CD: Erin Gallagher
AD: Milo Krimstein
Producer: Kelsey Frangela
Director: Reiss Hill
Production Company: Wondros