Visit Britain & British Airways

British Famous

For American millennials, dream vacations often mean the beaches of Bali or Bora Bora rather than a trip across the pond. Despite everything Great Britain has to offer — world-class food, a vibrant music scene, stunning landscapes, and rich culture — it simply isn’t on their radar. Why? Because these amazing experiences are only British Famous, not American Famous.

To change that, we launched British Famous — a campaign with over 256 pieces of content designed to reintroduce the UK to young American travelers in a way they can’t ignore. We teamed up with British comedian Diane Morgan and gave her a mission: become famous in America by showcasing the very best of Britain, through the lens of what Americans love most. Along the way, Diane's hilarious attempts to "make it big" doubled as a travelogue of the UK's hidden (and not-so-hidden) gems — proving that Great Britain deserves a spot at the top of their bucket list.

Creative: Jeff Leaf (GCD) Robert Balog (GCD), Pete Nordstrom (CW), Tim Stiefler (CW),
Ty Carrington (Jr. CW), Greg Lanaway (Jr. AD)
Director and Production Company: John Drever / Irresistible Studios