King of the Grill

After Super Bowl champ Jason Kelce decided to hang up his cleats, we saw the perfect opportunity for Kingsford to give him a new sense of purpose in retirement—along with a new title to chase: King of the Grill.

To earn the crown, Jason needed some serious training. So, we called in another former champion-turned-pit-master, Vince Wilfork, to show him the ropes.

Together, this ridiculous duo fired up the grill—and the fans—cooking up content that kept the charcoal grill going all summer long and well into football season.

Creative: Jeff Leaf (ECD), Brittney Thomas (CD), Saúl Rojas (AD),
Kelsey Frangela (Producer)
Director / Production Company: lra Rosensweig / Irresistible Studios