Motorola
Gateway to Iconic Launch Event
To launch the next generation of razr phones, we didn’t just throw an event for Motorola—we redefined what a product launch could be. “Gateway to Iconic” was a multi-sensory experience that transported guests into the world of razr — blending cutting-edge tech with cultural cachet. Nearly 500 guests made up of influencers, media and VIPs were immersed into an unforgettable experience featuring a 4D film, iconic photo ops, product demos, and memorable performance from rising star Coco Jones on the eve of her new album release.
Creative: Jeff Leaf (ECD), Erin Gallagher (CD), Brittney Thomas (CD),
Matt Erickson (Designer) Kelsey Frangela (Producer)
Event Production & Design: EventEleven
Director / Film Production Louis Browne / Stadium
812 Million Total Impressions
49 Earned Media Placements
210 Talent & Influencer Placements
480 Attendees
812 Million Total Impressions 49 Earned Media Placements 210 Talent & Influencer Placements 480 Attendees
Event Space Decor and Design
Recap Sizzle
COCO X RAZR - A 4D Experience
A multi-sensory day-in-the-life film starring Coco Jones and the new moto razr, projected on a 40-foot wall and brought to life with immersive effects that pulled the audience into the story.